blog

I Love a Man in Uniform


 jw_logo_sm

“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” – Michael Eisner, former CEO Disney

 

“Experiences are as distinct from services as services are from goods.” – Joseph Pine & James Gilmore, The Experience Economy: Work Is Theatre & Every Business a Stage


The success of one’s business is in the branding. It must reside deep within the collective cultural psyche, as familiar as the back of one’s hand. Over the past several weeks we have dedicated many hours to developing The Journey West brand. We hope that you not only like it, but that it becomes the beginning of a longer conversation.

qu_hat